Apollo.io
apollo.io
A B2B contact database and email sequencing in one tool, with a free plan. The easiest place for a small team to start building lists and sending.
Software we recommend for small B2B teams.
Tools for prospecting, CRM, marketing measurement, IT, AI, and the back office, chosen for companies that cannot afford to buy three tools that do the same job. Each one says what it is for, and where we have written a full guide, it links there.
Disclosure. The Deady Group may be paid if you sign up through links on this page. It costs you nothing extra, and we only list tools we would recommend without it. Our affiliate disclosure and how we are paid explain the rest. Looking for our free calculators and assessments? They are on Free Tools.
Prospecting & Outreach
Finding the right people and reaching them, without paying for three tools that overlap.
lemlist
lemlist.com
Email and LinkedIn steps in one outreach sequence, with a built-in lead database and deliverability tools.
Seamless.AI
seamless.ai
Contact and company data, including a browser extension. Best when you already know who you want to reach and need accurate details.
AiSDR
aisdr.com
An AI sales development agent that researches, writes, and sends outreach. Worth it only once your targeting and message work by hand.
Dripify
dripify.com
LinkedIn outreach sequences. LinkedIn restricts automation, so keep volumes low and read its rules before you start.
CRM & Sales
Keeping track of every contact, deal, and next step.
Capsule CRM
capsulecrm.com
A simple CRM for small teams that need contacts, deals, and follow-ups in one place without a long setup.
Marketing & Measurement
Knowing what your website, search presence, and social posts actually produce.
WhatConverts
whatconverts.com
Tracks which calls, forms, and chats came from which page, ad, or search, so you know what your website actually produces.
Rank Prompt
rankprompt.com
Tracks how AI assistants such as ChatGPT describe and recommend your company, and where competitors appear instead.
Vista Social
vistasocial.com
Schedules and manages LinkedIn and other social posts from one calendar, with reporting.
IT, Network & Security
Seeing what you run and protecting the access to it.
Auvik
auvik.com
Network monitoring and mapping for MSPs and internal IT, so you can see every device and know when something fails.
Passpack
passpack.com
A password manager built for teams, with shared vaults and controls over who sees which credentials.
AI Tools for Small Teams
AI that saves real time on a specific job, without a big rollout.
ElevenLabs
elevenlabs.io
AI voice: lifelike text to speech and voiceovers for training, video, and audio content.
Operations & Payroll
The back office a growing company cannot get wrong.
Gusto
gusto.com
Payroll, benefits, and HR for small businesses, including tax filings and onboarding.
Are you paid when I sign up through these links?
Often, yes. Most of the software on this page has a referral program, and we may earn a commission if you buy through our link. It costs you nothing extra. We say so at the top of the page and in every article that links to a tool.
How do you choose what goes on this page?
A tool is listed only when it solves a specific job for a small or mid-sized B2B company, and when we would recommend it with or without a referral program. Telecom and connectivity providers are never listed here, because we advise on those decisions directly.
Is this different from your free tools?
Yes. Our free tools, such as the Savings Estimator and the AI Policy Starter, are built by us and cost nothing. This page lists third-party software you would pay for.
Which tool should we start with?
Start with the job you need done this quarter, not the tool. Each section says what it is for, and the guides explain where each tool falls short. If you are not sure what the job is, the Digital Presence & Technology Review is a good place to find out.
