Disclosure. The Deady Group may be compensated if you sign up through some links on this page (Rank Prompt, OmniSEO). It costs you nothing extra, and we only recommend tools we would recommend without it. Our affiliate disclosure and how we are compensated explain the rest.
Do you need an AI visibility tracker, or can you watch this for free? Most owner-operated companies can start for free. Google Search Console and Bing Webmaster Tools now show when your pages appear in their AI answers, and a short monthly check of ChatGPT covers the rest. A paid AI visibility tracker earns its cost when you need the same prompts run across several assistants every week, with competitors alongside, or when you report on this for clients.
On Tuesday we covered how to see what ChatGPT says about your company by hand. This guide is the next step: the tools that keep watching after that first look. How we're compensated on the paid links below is noted at the top of the page.
What an AI visibility tracker measures
A tracker runs a fixed list of prompts through AI assistants on a schedule and records four things: whether you're mentioned, how you're described, which competitors appear and which sources are cited. The answers change from run to run, so the record over time matters more than any single result.
That's also its limit. A tracker tells you what the assistants said. It doesn't fix your site, your listings or what other sites say about you. If those are in poor shape, start there and measure later.
The free route
Google Search Console
Google now has dedicated reports for its AI features. They show your impressions in AI Overviews and AI Mode, plus Discover, with the pages that appeared, countries, devices and dates. Google says they reached all websites worldwide as of August 31, 2026.
Where it falls short: it covers Google only, and the reports describe impressions, not what the answer said about you.
Bing Webmaster Tools
The AI Performance report shows how often your pages are cited in Microsoft Copilot, Bing's AI summaries and select partners, which pages were cited, and the grounding queries that led there. In June, Bing added citation share, intents, topics and period comparison. It's still marked as a preview.
Where it falls short: Microsoft's surfaces only, and Bing says plainly that citation counts aren't a ranking.
HubSpot AI Search Grader
HubSpot's AI Search Grader is free and scores your brand across OpenAI, Perplexity and Gemini on sentiment, share of voice and related measures. You fill in a short form to see the full results.
Where it falls short: HubSpot calls it a one-time snapshot. Week-over-week monitoring is a separate paid HubSpot product.
A shared sheet
Add a monthly manual check: the same ten or so prompts in ChatGPT with search on, noted in a sheet. It takes about twenty minutes and covers the assistant the free reports miss.
Rank Prompt
Rank Prompt tracks how AI assistants describe and recommend your company. Its free plan includes 10 credits, which runs one full report across ChatGPT, Claude and Google AI Mode, with no card. Paid plans track seven assistants, including ChatGPT, Claude, Gemini, Perplexity and Google AI Mode. Starter lists at $39 a month billed annually ($470 a year) for one brand, with an owner-only seat, as shown on Rank Prompt's pricing page in November 2026. Pro adds ten brands and two seats, and the Agency plans add white-label reports.
Choose it if you want the cheapest way to try a tracker on your own brand, or you're an MSP who wants to report on several client brands. Where it falls short: usage runs on monthly credits, so you'll need to estimate how many prompts and checks you'll run. A team that needs several logins starts at Pro.
OmniSEO
OmniSEO tracks whether AI assistants and Google's AI answers mention you, which competitors they name, and what to change so you appear. Every plan monitors ten AI platforms. Starter is $45 a month with 25 saved prompts, five competitors and five seats; Essentials is $89 with 50 prompts, as listed in November 2026. Annual billing gives two months free. There's a 7-day trial with no card, though the trial covers only ChatGPT and Google AI Overviews.
Choose it if you want placement recommendations alongside the tracking and a few people on your team need access. Where it falls short: there's no free plan, and CSV or PDF exports start at the Professional plan, $349 a month.
Side by side
| Option | Assistants covered | Starting cost | Tracks over time | Watch for |
|---|---|---|---|---|
| Google Search Console | Google AI Overviews, AI Mode | Free | Yes | Impressions only, Google only |
| Bing Webmaster Tools | Copilot, Bing AI summaries, partners | Free | Yes | Still in preview |
| HubSpot AI Search Grader | OpenAI, Perplexity, Gemini | Free | No, one snapshot | Form required |
| Rank Prompt | Seven, including ChatGPT and Gemini | Free plan; Starter $39/mo billed annually | Yes | Credit-based usage |
| OmniSEO | Ten platforms | $45/mo after a 7-day trial | Yes | No exports below $349/mo |
How to choose
- Run the free route for one month first. Set up both webmaster reports and do one manual ChatGPT check.
- Write your prompt list before any trial. Ten to twenty-five prompts a buyer would type, including your town or region.
- Pay only for a gap you can name. For example, ChatGPT and Perplexity tracked weekly with competitors beside you.
- Trial one tool against that list, and judge it on whether the cited sources point you to a fix.
Whatever the tracker shows, the fixes are the same: a site the assistants can reach, pages that state the facts plainly, and listings that agree with each other. Our free website check shows the first two in a few minutes. Our Google Business Profile guide covers the listing most assistants read. If you'd like a second set of eyes, the free Digital Presence & Technology Review includes what the assistants say about you now and the fixes in order of effort.
Questions, answered plainly
What does an AI visibility tracker do? It runs a fixed set of prompts through AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Mode on a schedule, then records whether your company is mentioned, how it's described, which competitors appear and which sources are cited. The value is the record over time, not any single answer.
Can we track AI visibility for free? Partly. Google Search Console now reports impressions in AI Overviews and AI Mode, Bing Webmaster Tools reports citations in Copilot and Bing's AI answers, and HubSpot's AI Search Grader gives a free one-time snapshot. None of them tracks ChatGPT prompts over time, which is the gap a paid tool fills.
How many prompts should a small company track? Start with ten to twenty-five that a buyer would type: your name, your category and region, the problems you solve, and comparisons with named competitors. That fits inside the entry plans of most trackers and is enough to see a pattern.
Is an AI visibility tracker worth it for an MSP? It can be, if you'll report on it for clients. Look for multi-brand plans, extra seats and client-ready reports. For your own firm alone, the free route plus a monthly manual check is often enough.
