The Deady Group ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, share, and safeguard your information when you interact with our website at www.thedeadygroup.com or access any content, forms, or services offered through it.

1. Information We Collect

We collect personal information when you:

  • Submit a contact form or request a consultation
  • Subscribe to our newsletter or download gated content (e.g., white papers)
  • Book a meeting through the site
  • Engage with AI chat or other on-site communication tools

The information you may provide includes:

  • Name
  • Email address
  • Company name
  • Phone number
  • A phone line number, when you ask us to check one
  • Any additional information you voluntarily share in forms or messages

We also collect certain technical and usage data automatically through four tools. Google Analytics and the LinkedIn Insight Tag run through Google Tag Manager; PostHog and HubSpot load directly:

  • Google Analytics 4 collects browser and device type, pages visited, time on site, referring websites, approximate location, and four actions we treat as results: a front-door grade shown (with the domain that was checked), a Review requested, a form submitted, and a sample Review opened. Opt out.
  • LinkedIn Insight Tag gives us aggregate information about visits from LinkedIn, such as job function, industry, and company size, and lets LinkedIn recognize a visitor who is signed in to LinkedIn. Opt out.
  • PostHog records how visitors use the site, including pages viewed, clicks, scrolling, and device and browser details, and can replay a visit. Everything typed into a form field is masked before it leaves your browser. When you submit a form, we send PostHog your email address, name and company so your earlier visits on that browser are linked to you. PostHog Privacy Policy.
  • HubSpot, our customer relationship system, records the pages a browser visits, including any domain checked with the front-door grader, against a random visitor ID. If you later submit a form, that browsing history is linked to the contact record we keep for you. HubSpot may also tell us which company a visit came from, based on the network address. HubSpot Privacy Policy.

The Cookie Policy lists the cookies each one sets and gives further opt-out options.

2. How We Use Your Information

We may use your information to:

  • Respond to your inquiries or schedule consultations
  • Send newsletters or marketing communications (with opt-out options)
  • Provide gated content or other resources
  • Improve website performance, usability, and content relevance
  • Analyze user trends to optimize digital strategy

3. Lead Sharing With Trusted Partners

In some cases, when you express interest in a specific solution or service, we may share your submitted information with one of our trusted technology providers or business partners for the purpose of follow-up, technical scoping, or sales engagement. We only share data when necessary to fulfill your request or as part of our consultative process.

We do not sell your personal information.

4. Third-Party Tools and Integrations

We use third-party platforms which may collect or process data, including analytics and CRM tools used to track inquiries and website usage. These third parties are responsible for their own data handling practices, and we encourage you to review their privacy policies for further information.

5. Your Data Rights (GDPR and CCPA)

If you are a resident of California or the European Economic Area (EEA), you may have additional rights under applicable data protection laws, including:

  • The right to access or request a copy of your personal information
  • The right to request correction or deletion of your information
  • The right to object to or restrict processing
  • The right to opt out of marketing communications at any time

You can exercise these rights by contacting us at info@thedeadygroup.com.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

7. Security

We implement reasonable administrative and technical safeguards to protect your information. However, no online system is fully secure. We encourage you to avoid submitting sensitive personal or financial information via open forms.

8. Children's Privacy

Our site and services are not intended for children under the age of 16. We do not knowingly collect information from individuals in this age group.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. The revised policy will be posted with a new effective date.

10. Contact Us

For questions, requests, or concerns related to this Privacy Policy, please contact:

The Deady Group LLC
Email: info@thedeadygroup.com
Mailing Address: 867 Boylston Street, 5th Floor, Boston, MA 02116