Buyers compare MSPs before they call.
Most MSP websites read the same, so the comparison comes down to price or whoever answered first. The Deady Group reviews how your firm shows up to the people deciding whether to call you, then builds what closes the gap. Or bring us one client, and give them a reason to call. Either way, the technical relationship stays yours.
The problem, plainly.
Most MSPs are better than their websites suggest, and quieter than their relationships deserve.
A buyer shortlisting MSPs sees a familiar homepage three times: managed IT, cybersecurity, cloud, a stock photo of a server room. The specialization each firm wins on, the vertical it knows, the clients it keeps for a decade, rarely makes it onto the page.
The same quiet shows up with existing clients. A managed service relationship is built to work when nothing happens, which is good operations and poor conditions for growth. Vendor co-marketing offers a reason to call, but it is the vendor's. An agency offers volume, but not a diagnosis.
Two ways to work with us.
Start with your own firm, or start with one client. Most MSPs do the first, then the second.
Review your own firm
We run the Review on your website and positioning, benchmarked against three MSPs in your market. You see what a buyer sees when they compare you, and what it would take to change it.
Review My FirmBring us one client
Name a client or prospect. We run the Review under your relationship, you lead the conversation it opens, and the technical findings come back to you.
Request a Review for a ClientPrefer it on one page? Download the MSP one-pager (PDF). Know a business that is not a client yet? Send the name and we build them a page you can forward, with your name on it.
What a Review shows an MSP.
From the published sample: a 22-page Review prepared for an illustrative IT services company with a strong referral business and almost no presence for anyone who did not already know it.
From the sample Review, illustrative company. A Review of your firm benchmarks you against three MSPs in your own market.
What we build for MSPs.
The work the Review points to, in the order it suggests. Most firms need two or three of these, not all six.
Positioning you can prove
The specialization you win on, written so a buyer can repeat it, with the evidence on the page to back it.
A website built for comparison
The site as the first meeting: fast, clear, and structured around the services and markets you sell.
Vertical and service pages
A page for each market you serve and each service you launch, with an offer behind it, not just a logo strip.
Case studies
Client outcomes written up and placed where buyers look, with names or without.
AI search readiness
Structured data and content that let ChatGPT, Perplexity, and Google name you when someone asks for an MSP in your market.
Demand and sales systems
Outreach, follow-up, and a CRM a forecast can stand on, carried by our growth bench when you want it.
When you bring us a client.
The partnership, in five steps.
- You name the client or prospectOne at a time, or a list.
- We run the ReviewEight areas, scored against public standards, dated, in plain language. Delivered within three business days, under your relationship.
- You present it, or we present it togetherThe findings are the client's; the conversation is yours. We stay in the room if you want us there and out of it if you don't.
- The work divides cleanlyTechnical findings go to you. Growth and go-to-market findings (positioning, search, demand, revenue systems) go to our growth bench, under our direction and accountability. Anything outside both goes to a specialist we vet and introduce.
- Compensation is disclosed in both directionsWho is compensated, by whom, for what, in writing, before the first Review is delivered. The same standard we hold with every client.
| You keep | We carry |
|---|---|
| The technical relationship and the operations | The diagnosis and the strategic conversation it opens |
| The infrastructure, security, and support work the Review surfaces | The growth and go-to-market work the Review surfaces |
| Your name on the relationship | Accountability for what our bench delivers |
| The client | The reason to call |
We do not pursue the technical seat. Where what we can arrange overlaps with what you sell, and occasionally it does, we say so before it matters and work to keep the situation from arising at all.
Work goes both ways.
We send work to the MSPs we trust, and partners who bring us in are compensated. How, and by whom, is disclosed in writing before anything starts.
One firm or one client
Start with a single Review. No list, no quota.
No portal, no program
There is nothing to enroll in and nothing to log into.
One conversation
Thirty minutes to walk through what the Review found.
Three business days
From request to report, built from public data.
Why this, and not the usual options.
| Option | What you pay for | What that produces |
|---|---|---|
| An MSP marketing agency | Content volume | Activity, and a hard time proving it moved anything |
| Vendor co-marketing | The vendor's product | A reason to call that is really the vendor's reason |
| Hiring a marketer | Salary | One person carrying a function, without a diagnostic to lead with |
| The Deady Group | Disclosed, per engagement | A diagnostic buyers want to read, a strategic conversation you lead, and a growth bench that does the work while you keep the seat |
Evidence.
Read a complete Review.
All 22 pages, prepared for an illustrative IT services company, exactly as a client receives it.
Open the sampleFrom services revenue to a repeatable software business.
A telecom infrastructure software company with a product its customers wanted and a consulting firm's books underneath it. The growth bench rebuilt the financial model around recurring revenue and retention, then built the go-to-market engine on top: quota modeling, cost allocation, sales compensation, a bottom-up growth model, and the case to the board.
The company now runs as the software business it had become.
Read the caseWill Deady spent ten years on the commercial and operations side of enterprise technology: sales, advisory, and operations, including at 451 Research within S&P Global, where he sold research, analyst access, and go-to-market work to technology companies. He founded The Deady Group in 2025 so that the advice and the sale would come from different places, and so that the compensation behind a recommendation would be disclosed rather than assumed.
Review your own firm.
We review your website and positioning against three MSPs in your market and send the report within three business days. Then a thirty-minute conversation about what it found, if you want one.
Or bring one client.
Run one Review for one client you would like to have a strategic conversation with. Three business days later you have the report, the conversation, and a clear read on whether this is worth doing at scale.
Do you compete with us for the technical work?
We do not pursue the technical seat. Technical findings from the Review go to you; we carry growth and go-to-market work and route anything outside both to a specialist we introduce. There is occasional overlap between what we can arrange and what you sell. When it exists, we tell you before it matters and do our best to avoid it entirely.
Do you work with our competitors?
We work with more than one MSP, and we do not share one firm's findings, clients, or plans with another. If two MSPs we work with are pursuing the same client, we say so before it matters.
What does a Review of our own firm cost?
The Review is priced per organization and quoted when you request it. Review Partners can white-label it for their own clients or co-brand it with us. If you want help with what it finds, the work is scoped in writing first, with how we are compensated stated before anything starts.
How are you compensated?
Website and growth work is a fee scoped in writing. For client Reviews, it depends on the engagement: sometimes the client, sometimes a provider the client selects, sometimes an arrangement with you. We also send work to the MSPs we trust, and partners who bring us in are compensated. All of it is disclosed in writing before we start.
Can our brand go on a client Review?
Yes. We prefer to deliver it co-branded or under The Deady Group's name, since an independent name on the method is part of what makes it credible to your client. If your relationship calls for it, it can carry your brand alone. Your name is on the conversation either way.
What does the client see?
An eight-area, 22-page Review with findings in plain language and a recommended path. Technical findings are marked for your team and come to you first.
See what a buyer sees.
The Digital Presence & Technology Review is the fastest way to see how we work, and it costs nothing. If the situation is already clear, start a conversation instead.
